We worked with the internal PR team at Levis who approached us with the ask to tell the story of their new R&D facility right in the heart of San Francisco. For years they had done R&D abroad and they wanted to let people know they decided to bring it back to their US headquarters. The facility was led by a denim pioneer in the business and staffed with different local craft artists that were trained to work in Denim. We used the sights and sounds of the facility as well as the real people working there to bring this facility to life.

RoleCreative Development
Post & Finish

EditorDana Shaw