We collaborated with Landscape Studio the graphic/branding design company working with the ARA team to create this video to showcase at the IO, announcing that this project was very much still alive (at that point in time). This was not meant to be the launch video for the project but a video to create excitement and buzz that it was still in the works. The video was watched over 3.3 million times over 3.5 weeks.

Post & Finish

DirectorChris Newman

EditorDana Shaw